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have a built-up area of 59,000 square meters in one of the most devel-
oped cities in Brazil.
“Tecnisa has launched mixed-use developments in the region,
achieved success in sales and found a market gap that it could fill. It
recognized the potential for a top-quality hotel business and compact,
high-end residential spaces provided with exclusive services. The Five
East Batel comes along to meet that demand and innovate within the
concept of “mixed use”, which is new to Brazil, but firmly established in
other countries,” says Tecnisa’s development director João Auada.
The enterprise expects to turn over R$ 273 million in sales. The busi-
ness tower will offer two product profiles and is divided into 88 multi-
modular rooms measuring 32 to 70 square meters and 10 floors with of-
fice suites covering an area of 7,376 square meters and a mall with eight
stores. The tower managed by NH will have 180 accommodation units
ranging from 29 to 34 square meters in area, four restaurants with two
bars and 202 residential apartments with areas of 35 square meters, for
Open Space units, and 66 to 76 square meters, for two-bedroom apart-
ments, all provided with exclusive services, including free Wi-Fi Internet
access, concierge, weekly house cleaning, daily housekeeping, cable TV,
corrective maintenance for utilities and pay-for-use services, as made
available by NH.
With 35 years of activity, Tecnisa is one of the largest and most in-
novative companies in the Brazilian real estate market, and one of the
top-5 in the city of São Paulo. Doing business in an integrated fashion
(development, construction and sales), the company refers to its focus
on customer care and quality products, online sales and consistent prof-
itability as key points of difference.
Manufacturers - Portobello Invests R$ 86 Million in New
Plant for Large Formats
New plant and expansion of existing facilities in Tijucas to result in
threefold increase in production and cement company leadership in
higher value-added segment with greater market potential
Portobello, a manufacturer of ceramic tiles, is investing R$ 86 million
to build a new plant and to expand and upgrade its site in Tijucas, Santa
Catarina. The project targets a threefold increase in Portobello’s produc-
tion of large-format enameled porcelanite tiles, which is expected to be
accomplished as early as next year. “The design and innovative technolo-
gy of large formats have been winning consumers and architects in Bra-
zil and abroad. The growing demand for these products stems from an
increasingly strong desire for customization and style. In Brazil, pent-up
demand already exists in this segment. In addition, products of this type
have higher added value, distinguished aesthetic features and interna-
tional competitiveness,” says Portobello’s president Cesar Gomes Junior.
The project, which has already been kicked off by earthmoving activi-
ties and the purchase of machinery, is also based on the outlook for the
building and construction business. According to data provided by trade
associations (Abramat, Anfacer and Anamaco) and the IBGE (Brazilian
Institute of Geography and Statistics), the ceramic tile industry will grow
6 to 7 percent in 2013, outpacing by far the nation’s GDP (3 to 4 percent),
the construction industry’s GDP (4 to 5 percent) and the market in con-
struction materials (5 to 6 percent). For 2013, Portobello has set itself the
target of keeping its sales growth at the rate of 20 percent, as it has been
doing for the past five years.
“The increase in family income, the
abundant availability of credit on more fa-
vorable terms, the implementation of ma-
jor infrastructure projects and the fact that
renovations are keeping pace with launches
of new products are paving the way for con-
sistent development in our industry for the
next few years,” says Gomes Jr., adding that
Portobello’s enameled porcelanite tiles are
competitive in the international market, in-
cluding Chinese competitors.
Industry Overview - Chemical In-
dustry Results Announced at
Abiquim’s Annual Meeting
Insufficient competitiveness was named
as one of the key factors leading to the re-
ported deficit of US$ 28.1 billion.
In December, the Brazilian Chemical
Industry’s Association, known for short as
Abiquim, exposed the current scenario for
the industry and its prospects for 2013. The
results announced by Marcos De Marchi,