REVISTA
CONSTRU
CHEMICAL
7
clipping
JéssicaSilva,directorof salesandcustomersatCosil, tells that
around 1,300 apartments were completed in 2013. In the field
of customer care, the scheduling of person-to-personmeetings
was implemented for thecitiesofAracajuandRecife.Today, the
department boasts a rateof 99-percent answeredcalls,while the
industry’s average is around92percent, showing the company’s
commitment tocustomers, according to Jéssica.
The Customer Guardian programwas reintroduced. In the
new format, guardians visit construction sites anddo internship
inthearea,sotheycanbetterunderstandcustomerrequirements.
“Thecompanyhasalsooptimized thedecoration in thecom-
munal areas of the buildings delivered. It has also launched the
program
‘Cosil SobMedida’
for a commercial development, the
GentilBarbosaNeoOffice,onceagainreinforcingourpioneering
DNA inAracaju,”says Jéssica.
The
Construindo Letras
(or “Building Letters”) program has
alsoadvancedand certified its second class. Jéssica explains that
through theprogram, thecompany supports and invests inem-
ployee literacy.Thework is carried out in partnershipwith the
program
“Sergipe Alfabetizado”
of the federal and state govern-
ments.
Adhesives-AfixConsolidatesPresenceofArteco-
laQuímicaintheConstructionandConsumerMar-
kets
ThebrandispresentinmajorhomecentersofinBraziland
is expanding itsproductmix, becomingan important choice
forbothretailersandendconsumers.
Theconstructionandconsumer segmentshave shownabig-
geradvance forArtecolaQuímica in2013compared toprevious
years.ServedbytheAfixbrand,customers inbothsegmentsnow
have a product line that is well-established in themarketplace,
which present in the country’smajor home centers and recog-
nizedwithnationalawardsofhighcredibility.
“Wereach theendof2013celebratingourgrowthand impor-
tant partnerships that expanded thepresenceofAfix, bothwith
retailers and end consumers. Besides, we increased the brand’s
presence inwoodworkingandothersmallbusinesses involved in
the industry, innovatingourproduct portfolioand focusingour
communicationchannelson theprofileofeachstakeholder,”says
ArtecolaQuímica’sdirectorEvandroKunst.
Industry-CamargoQuímicaGrows100Percentin
2013
Growth in large-scale constructionprojects inBrazil and
newproductsarethebetsfor2014.
After onlyfive years supplying themarketwith construction
chemicals,CamargoQuímica,headquartered inBlumenau,San-
taCatarina, had itsbestperformanceever in2013.According to
the salesfigures, the turnoveruntilDecember grew100percent
compared to2012.Thegrowth rate is representativeof sales that
went toboth for small and largeconstructionprojects, including
companiesthatpurchasedproductsforresaletoFIFAWorldCup
constructionsites.
ToCamargo’sDirector Fábio Pires, the significant growth is
amotivation tokeep investing in2014. “Yearafteryear, sincewe
started out in 2008, we have been exceeding our development
goals.But the investmentsandexcellentdealsmade in2013 sur-
passed expectations and ensured our 100-percent growth. For
that reason, we plan several new actions for this year, including
thedevelopment ofnewproducts andexpansion in themarket-
place, with a view to achieving this result once again,” he con-
cludes.
News-Bayer’sNewBuildingUsesSustainableAd-
hesivefrom HenkelonWoodenLining
Henkel is the company responsible for the bonding of the
wooden lining on the first EcoCommercial Building in Latin
Americaand the sixth in theworld: Bayer’snewbuilding inSão
Paulo. The EcoCommercial Building (ECB) is a global initia-
tiveofBayerMaterialScience for the constructionof sustainable
buildings.Henkel joined theprogram in2013 inorder to supply
environmentally friendlyproducts, contributing toseveral appli-
cations in theconstructionmarket.
Inorder tobond the180 squaremetersofwooden lining for
thenewsustainablebuilding,HenkelusedPurbond, a lineofad-
hesivesbasedonpolyurethaneresins(PUR).ThePurbond lineof
adhesives is suited forbonding structural elements in industrial,
commercial and residential buildings. Formaldehyde-free, the
adhesive isalsosolvent-freeand thus isodorless.
AkzoNobelPartnerinInitiativeforSupplyChainsin
theChemical Industry
AkzoNobel, the world’s largest paint and coatings company
and a leading producer of specialty chemicals, reinforced its
commitment to introduce improvements in theglobal chemical
supplychainsby joining theTogether forSustainability (TfS) ini-
tiative.
Established in2011, thepurposeof theTfS is todevelop and
implement a global audit program for assessing and improving
sustainabilitypractices inthesupplychains involved inthechem-
ical industry.
The company joined the six preceding members already
present—BASF, Bayer, Evonik Industries,Henkel, Lanxess, and
Solvay. The goal is to follow establishedprinciples, such as the
UnitedNationsGlobalCompactandtheResponsibleCareGlob-
alCharter.
NewTrisoftManager
Engineer Marcos Cruz has taken over the management of
Trisoft’s Building & Construction division, responsible for the
thermo-acoustic insulation lineswithIsosoftPETwool.
WiththenewABNTNBR15455performancestandardcom-
ing into force, the products developedbyTrisoftusing recycled
PET bottles are an excellent choice, taking into consideration
both thermo-acoustic insulation and sustainable development
